milajki supports The Swedish Cancer Society's Pink Ribbon Campaign by offering free entry to all guests who have purchased the Pink Bracelet and visit milajki Style FactOH!ry Selfie Pop Up Museum in Gothenburg October 30th 2022 between 10.00-15.00
This year the Pink Ribbon is designed by the Swedish actress and fashion model Emma Örtlund. Emma played the main role in the film "Catwalk - From Glada Hudik to New York", where we got to follow her and the Glada Hudik gang's path to a celebrated fashion show in New York. Emma has a close connection to cancer as she lost her mother to the disease seven years ago.
The Pink Ribbon Campaign has been running during October every year since 2003, with the aim of raising money for cancer research, spreading knowledge about cancer and influencing decision makers on important issues. Thanks to donors their work help to save more lives.
milajki's goal is to spread joy. Everyone in need of a little rainbow glitter is of course welcome, but it feels especially important to support the Cancer Society's Pink Ribbon Campaign and the affected people and their loved ones to get out and experience something nice and fun together. We want to offer a little everyday escapism and love to boost the energy level with Good Vibes OH!nly, say milajki founders Angelina Mi Lajki & Pierre Edström.
By funding the leading research, spreading knowledge about cancer and influencing decision-makers on important issues, the Cancer Society works to ensure that fewer people are affected and more people survive cancer. The Cancer Society is an independent, non-profit organization without government support. Their work depends entirely on donations from individuals and businesses. Since the start in 1951, they have distributed just over 13 billion sek to the leading research projects in Sweden.
The Pink Bracelet costs SEK 100, of which SEK 5.50 is the manufacturing cost. The Cancer Society's Pink Ribbons and bracelets are sold from 23 September at ICA, Apotek Hjärtat, Lindex, Interflora, ELLOS online and in the Cancer Foundation's gift shop.
For more information visit The Swedish Cancer Society's website here
For Press Release click here
